Facebook changes its name to Meta. What kind of “metaverse” is Zuckerberg creating?

by admin, Friday, 29 October 2021 (10 months )

At a Facebook developer event, creator Mark Zuckerberg announced the rebranding of parent company Facebook Inc. Now it will bear the name Meta , which, according to the billionaire, more fully covers all aspects of its activities, and does not evoke associations with one product.

Zuckerberg said Meta will be an innovator in technology that brings people together. Now it is a huge corporation that not only holds the main social network in its hands, but also owns Instagram and WhatsApp. It also invests heavily in virtual reality, as evidenced by its acquisition of Oculus and the purchase of many other promising tech startups.

The main platforms – Facebook, Instagram and WhatsApp will continue to exist under the same names, Meta will develop them, in parallel developing the “metaverse” and devices designed for use in it.

Towards the rising sun of virtual reality

Mark Zuckerberg calls Meta the “metaverse” company, whatever that means. He has a very ambitious vision of how people will soon communicate with each other, mixing real life and augmented reality. Meta is working on an epic VR project where everyone will have their own virtual avatar. According to the entrepreneur’s estimates, by the end of the decade, about a billion people around the world will become its users.

It’s worth noting that Facebook has chosen a very good time to rename. Last month, company representatives did nothing but fight off media attacks due to the largest scandal The Facebook Papers ( here are the details ) and failures in the social network. A change in the name of the parent company is unlikely to greatly improve its reputation among users and investors, but at least it will allow third-party projects to free themselves from the burden that the main brand currently bears.

By the way, such a restructuring is not a unique phenomenon, the same Google renamed its parent company Alphabet back in 2015. True, the updated name has not become widely used over the past 6 years.


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