Mail.RU was renamed to VK. What will change for users?

by admin, Tuesday, 12 October 2021 (10 months )

One of the largest IT corporations in Russia, Mail.Ru Group, has undergone a serious rebranding. From now on, it is called VK Group, and all its services are united under the VK brand , which was announced at the last news conference.

One of the reasons for the renaming is the weak association between Mail.Ru products and the Mail.Ru brand – many users often do not even suspect that they are using the company’s services. The phrase Mail.Ru of the day is associated exclusively with the mail client, besides, studies have shown that most of the users are more positive about the VK brand.

A comical example was given at the conference: one of the mail users sees himself as a fighter against Yandex’s monopoly and thinks that the products he uses belong to “small independent companies”. The humor of the situation is that they are all part of the Mail.Ru ecosystem.

To prevent such misunderstandings, the IT giant decided to combine services under the VK brand and design them in one design. The largest products like Odnoklassniki, Skillbox, Citymobil and Delivery Club will not be renamed, so as not to lose the recognition that has been accumulating over the years, but smaller services will receive new names:

  • Boom – VK Music;
  • Worki – VK Work;
  • Yula – VK Announcements;
  • Lovina – VK Dating.

The innovations will be introduced gradually, except for the names and logos for users, in fact, nothing will change.

Among other things, the company plans to share assets with Sber, which will receive taxis and car sharing, while the newly-formed VK Group will retain food tech.

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