It’s no secret that social networks and services collect user data – they claim to improve customer experience. URL Genius analysts wondered who collects personal information the most and explored the trackers built into popular mobile applications. It turned out that YouTube and TikTok are ahead of the rest.
The study involved ten applications from the “Social Networks” category in the AppStore: YouTube, Instagram, TikTok, WhatsApp, and others. For the analysis, we used the iOS function “Recording application activity”, which allows you to track software interactions with both internal and third-party domains. It turned out that on average, applications make 6 contacts, 40% of which fall on their own domains. At the same time, Facebook services have only one contact, but YouTube and TikTok have 14 at once!
If the majority of YouTube contacts are on internal domains, then 13 out of 14 TikTok tracker interactions pass information to third parties. Even if you try to disable tracking of your activity in the settings, the situation will not actually change and all the same operations will be performed.
If the case of YouTube looks understandable – the application actively tracks your actions and location so that Google can more accurately display advertising products, then where and what kind of data TikTok leaks is a secret with seven seals. The astonishing accuracy of the service’s algorithms has long been the subject of lively discussions, but such a free treatment of confidential information again makes you wonder if it is worth using it at all?
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